IAG New Zealand has unveiled toi MÄori (a new MÄori artwork) as part of its visual identity, embracing Te Ao MÄori (the MÄori worldview) and marking an important step in its cultural journey.
The artwork, RuaitewÄnanga, was created by artist Randal Leach (NgÄti Porou, NgÄti Konohi), and represents five guiding principles which also underpin IAG New Zealand’s MÄori strategy, He Rautaki MÄori.
IAG New Zealand MÄori Engagement Manager, Lavinia Taylor, says the artwork is a powerful expression of the organisation’s meaningful evolution, honouring the kaupapa (cause) of its strategy in a visible way.
“RuaitewÄnanga is a visual reflection of the values that foster our culture at IAG. It reflects our collective journey and deepening understanding of Te Ao MÄori, and it will help guide us as we continue to build our culture of inclusion, respect and belonging.”
The unveiling of the artwork took place before dawn with a karakia (blessing) led by descendants of NgÄti WhÄtua ÅŒrÄkei. This was followed by a pÅwhiri (welcome ceremony) and an educational session at IAG’s Fanshawe Street office in TÄmaki Makaurau Auckland.
“Kaimahi gathered to learn about the significance of the artwork and its connection to He Rautaki MÄori. Together, we sang IAG’s very own waiata composed by Matua Tapeta of Te Wehi Haka and shared in a hÄkari feast, celebrating the kaupapa and its meaning.”
The five guiding principles represented in RuaitewÄnanga are all interconnected and layered in the following order:
• Te Pae Tawhiti – intergenerational thinking.
• Whanaungatanga – kinship.
• Manaakitanga – reciprocity.
• Kaitiakitanga – guardianship.
• Rangatiratanga – leadership.
“Our new visual identity is a reflection of IAG’s commitment to honouring Te Tiriti o Waitangi and embedding tikanga MÄori intent and values into our culture,” says Lavinia.
